As an Exclusive PickUpMyDonation.com Provider you have exclusive access to all of the donation leads that come into your zip codes and you are about to get hit with Spring Cleaning season. For us this means ramped up staffing for transportation, back rooms, and processing. It also means an increased opportunity to share the story of your non-profit with a host of new and/or returning donors. We want to challenge you during the preparation for this busy season in thrift to connect the dots with those donors. Let them know how their donation is making a difference through your organization, and make sure they feel that their donation is appreciated. If you are on this email list, you probably do more managing of the process, but those staffers and volunteers at the back door and in the trucks need to be reminded just how important that touch point is. I can’t tell you how many times donors come up to me and let me know how great the donation experience was. If I truly look at the thrift stores I work with as a business to financially support a non-profit, and If I see the business as an opportunity to enhance (or detract from) the non-profit brand, this step might be the most important. This little step of making the donation experience great, just might be the best thing you can do for your organization. Keep that in mind as the busy season approaches.
That being said, we certainly are excited for the busy season that’s coming. We are happy to report a 65% increase in donations this February over last February for PickUpMyDonation.com. More exciting things are coming in the next few months. We continue to be thankful for the confidence you have placed in us to help increase your donations.
Also remember during this busy time that online convenience is what donors seek. Get the PickUpMyDonation.com link on your website, in your email signature, in your voicemail and in your newsletters before spring cleaning begins. Click HERE for samples or create your own!